Columbus, IN – Indiana University Columbus Athletics is proud to announce a new partnership with
Genesee Nutrition, a Colorado-based company specializing in athlete-focused protein bars. The collaboration marks a step forward in enhancing student-athlete performance, wellness, and recovery through clean, convenient, and high-protein nutritional support.
As an official nutrition partner of IU Columbus Athletics, Genesee Nutriton will provide student-athletes with access to their signature 20g protein bars–crafted with natural and organic ingredients, gluten-free, non-GMO, and formulated to fuel peak athletic performance. These bars will be available to student-athletes throughout the year for use during training, competition, and recovery.
"IU Columbus is extremely excited to partner with Genesee Nutrition to help fuel our student-athletes as they compete! The partnership was a no brainer for us because these bars are clean and taste great," said Assistant Athletic Director, Matt McCarroll. "Giving our student-athletes the tools to be the best they can be in pursuit of conference championships is a main focus of ours. These bars allow our student-athletes to have the right nutrition in their bodies, so they can go get after it. We could not be more fired up about this and we look forward to Genesee Nutrition helping us achieve our goals!"
The partnership also offers IU Columbus exclusive pricing to stock team supplies year-round, while providing options for resale across campus to generate additional revenue. Students, faculty, and fans will enjoy access to special discounts on Genesee Nutrition products as well–bringing the benefits of clean fuel to the broader IU Columbus community.
"Our mission is to make effective sports nutrition more accessible to all levels of college athletics," said Will Carr, founder and CEO of Genesee Nutrition. "We're excited to work with IU Columbus and support the Crimson Pride as they build a strong athletic program both on and off the field."
IU Columbus joins a growing list of collegiate athletics programs and conferences teaming up with Genesee Nutrition as the company expands its collegiate partner program nationwide. The company currently partners with top NAIA athletic programs, including
Defiance College,
Indiana Wesleyan,
University of Mobile, and
Valley City State. Genesee Nutrition also is proud to work with NCAA Division II programs like
University of Alabama-Huntsville,
Colorado School of Mines,
Fort Hays State University,
Metropolitan State University of Denver, and
Saint Mary's University.
For more information about Genesee Nutrition and its products, visit
www.geneseenutrition.com.
About Genesee Nutrition
Genesee Nutrition is a family-owned, Colorado-based company dedicated to fueling athletes with premium nutrition. Committed to redefining the protein bar, Genesee crafts bars that deliver both exceptional taste and optimal performance benefits. Each bar is packed with 20 grams of protein, made from natural and organic ingredients, and is non-GMO and gluten-free.
Through its Collegiate Partnership Program, Genesee Nutrition supports student-athletes in reaching their peak potential both on and off the field. With a focus on clean, performance-driven nutrition, Genesee Nutrition partners with collegiate athletic programs nationwide to ensure teams have the fuel they need to succeed.
To learn more about how Genesee Nutriton can power your team and student-athletes, visit
geneseenutrition.com/collegiate-athletic-nutrition-partnerships.
